Our story

Fresh protein ice cream, made fresh weekly in Lincoln Heights, LA.

Hands pouring milk from a carton into a steel mixing bowl — the start of a batch of Kova

Our story

It started with a question

Why could protein shakes and bars hit 30g of protein at 200 calories, but ice cream never could? Every protein ice cream told the same story: the protein was there, but only by the pint. Our founder, Juan, set out to answer why.

Kova founder Juan Turcios smiling behind the brown Kova-branded freezer at an outdoor pop-up table, with a Fudge and Vanilla flavour card beside it

Made in Lincoln Heights

Built one batch at a time

It turned out to be a real formulation problem: ice cream needs fat for creaminess and sugar to stay smooth, and loading in protein fights both. Working out of Lincoln Heights — the LA neighborhood he's lived in his whole life — Juan built a recipe that hit the mark: 30g protein, 200 calories, and a texture that doesn't taste like a compromise. Two weeks later he walked into a gym and sold the first cups by hand.

Kova Fudge and Vanilla protein ice cream cups with wooden spoons on a cream background

The idea

A reward, not a chore

Hitting your protein shouldn't be a chore of shakes and bars. The one thing in your day that already feels like a reward should be the thing that's actually good for you. Kova is still made fresh every week in Lincoln Heights — not a niche, not a guilt trip. Just ice cream worth craving.

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